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Customer Value Calculator

Profit Margin

Before advertising

0
10
20
30
40
50
60
70
80
90
100

Close rate

10
20
30
40
50
60
70
80
90

Average profit after Expenses

Before Cost of Lead Generation

$ 124.5

Total New Customers

For business

$ 60

Actual Value of Lead

For business

$ 83

Net Margin of Lead

Actual Value x Gross Profit Margin

$ 54

Total Monthly Revenue

For business

$ 13,983

Total Monthly Profit

Before Cost of Lead Generation

$ 9,089
What should you charge per lead?

Low

$ 13.50

Mid

$ 18.90

High

$ 21.60
What would the monthly profit be for the business owner?

Low

$ 6,794

Mid

$ 5,876

High

$ 5,417
What we charge:

Low

$ 2,295

Mid

$ 3,215

High

$ 3,672

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